Updated MMA Best Practices document
Via Troy Strike, at mBlox:
The Mobile Marketing Association (MMA) released version 3.4 of its Consumer Best Practices (CBP) Guidelines for Cross-Carrier Mobile Content Services in the U.S. The CBP is updated twice annually and in conjunction with the specific mobile carrier playbooks are the standard for mobile content services.
Updates include:
- Clarification of Terms & Conditions specifically for Web Print/Video
- Clarification of each carrier’s “Standard Rates May Apply” language
- Removing triple opt-in from premium IVR program
- Clarification on Alcohol & Tobacco marketing guidelines
- Adding new section providing update on MMS interoperability
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